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BEGIN WITH THE BUSINESS

Bring what the business needs to do next.

You do not need to diagnose the professional category first. Start with the objective, market or problem.

ASK WONE

Start before you know the category.

Describe the decision, uncertainty or objective in ordinary business language.

ASK WONE
THE WORLD, CONNECTED BY WORK

Start with a market. Continue anywhere the requirement leads.

Start with a country and move into the business issues, expertise and people around it.

MARKET ENTRY

See what changes from market to market and who may be able to help.

EXPLORE MARKETS
18 AREAS OF EXPERTISE

The professional work a cross-border business actually needs.

Each area of expertise connects to the markets, business situations and professionals around it.

AREA OF EXPERTISE

See how this area of expertise changes by market.

EXPLORE EXPERTISE
INDUSTRY CONTEXT

Cross-border work changes with the economics of the industry.

Ten broad industry groups open into one hundred detailed business activities and markets.

SECTOR DETAIL

Go deeper than the broad sector label.

EXPLORE INDUSTRIES
BETWEEN MARKETS

Business corridors are where cross-border work becomes real.

Explore the questions, capability needs and WONE relationships connecting both ends.

CORRIDOR VIEW

Two markets. One connected business objective.

EXPLORE CORRIDORS
PEOPLE AROUND THE OBJECTIVE

Find the exact professional relationship for the work.

People, firms and specialists should surface around context — not as an isolated directory.

PEOPLE

People are part of the answer, not a separate search.

FIND PEOPLE
KNOW · FIND · SOLVE

Intelligence that points toward a business decision.

Market signals, practical context, client work and conversations around live cross-border decisions.

ASK WONE

Move from insight to the next useful step.

ASK WONE
ENTER. · BUSINESS MOMENT 001
ENTER.

Choose the right form of presence

Choose the right form of presence can involve several connected decisions across markets. WONE helps identify the relevant workstreams, local responsibilities and the sequence in which they need to move.

THE BUSINESS OBJECTIVEChoose the right form of presence
WHAT THIS MOMENT REALLY MEANS

Start with the business decision before dividing the work among specialists.

First clarify the commercial objective, the markets involved, the facts, the timing, the decision-makers and what is still uncertain. Then organise the specialist work around that shared picture.

OBJECTIVEChoose the right form of presence
DECISION FAMILYEntering another market
FIRST QUESTIONWhich markets are affected?
AREAS OF WORK5 initially connected
WHAT MAY NEED TO MOVE TOGETHER

Several areas of expertise may need to move together.

These are the areas of expertise most often connected to this business situation. They are a starting point, not an automatic statement of final scope. Geography and facts determine what actually applies.

DECIDE THE ORDER BEFORE YOU START THE WORK

What must be decided first?

The value is not in listing the greatest number of professional disciplines. It is knowing which decision unlocks the others, what can move in parallel, and what should not be committed before local facts are clear.

QUESTIONS TO ANSWER

Questions that can change what needs to be done.

Use these as a starting point. ASK WONE can add the relevant market, industry and business context around the same situation.

01

Which markets are affected?

02

What decision is the business trying to make now?

03

Which area of expertise should lead, and what else needs to move with it?

04

What must happen first to keep the wider objective moving?

PLACE THE MOMENT IN A MARKET

The answer can change from one market to another.

Choose the main market and ASK WONE will apply the same business situation to that jurisdiction, so you do not have to start again.

PEOPLE AROUND THIS MOMENT

Professionals whose market and expertise fit this business situation.

These professionals appear because their market and expertise are relevant to this business situation.

Abdulrahim bin Saleh Al-Zahrani

Abdulrahim bin Saleh Al-Zahrani

Founding Partner & General Manager

Jeddah · Saudi Arabia

Riada Law Firm

Legal & ContractingGovernment & Regulatory Affairs
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Alessandro Dagnino

Alessandro Dagnino

Managing Partner

Rome · Italy

Italia Business Counsel — Prototype

Legal & ContractingTax & International Structuring
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Dr. Mohamed Ali Sayed

Dr. Mohamed Ali Sayed

Business Development & Operations Manager

Jeddah · Saudi Arabia

Riada Law Firm

Commercial Intelligence & Market ResearchRisk, Compliance & Financial IntegrityTechnology, Data & Cyber
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Dr. Rosam Karl J.

Dr. Rosam Karl J.

Managing Director

Vienna · Austria

Vienna International Advisory — Prototype

Tax & International StructuringFinance & Treasury
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Ulrike Berner, MBA

Ulrike Berner, MBA

Managing Partner

Munich · Germany

BSP Berner Schaeffler & Partners GmbH

Tax & International StructuringAccounting, Reporting & Statutory Compliance
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Aarav Keller

Aarav Keller

Managing Partner

Dubai · United Arab Emirates

United Arab Emirates Integrated Advisory — Prototype 1

Legal & ContractingCommercial Intelligence & Market Research
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Aarav Keller

Aarav Keller

Country Partner

Nigeria · Nigeria

Nigeria Integrated Advisory — Prototype 1

Legal & ContractingCommercial Intelligence & Market Research
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
Adrian Mehta

Adrian Mehta

Managing Partner

Ireland · Ireland

Ireland Integrated Advisory — Prototype 2

Banking & Capital AccessTechnology, Data & Cyber
Related capability depth · Business-moment capability relationship
OPEN PROFILE →
BETWEEN MARKETS

Cross-border corridors where the same decision may need to work in two markets.

Open the two-market view to compare what the same business situation may require at each end.

CORRIDOR 01

Africa ↔ GCC

A commercially active WONE route connecting market access, investment, finance, people, contracts, trade and professional execution across both ends.

Capability mix aligns with Market access · Capability mix aligns with Capital & transactions
OPEN TWO-MARKET VIEW →
CORRIDOR 02

Australia ↔ Southeast Asia

Australia ↔ Southeast Asia brings together market access, commercial relationships, tax, finance, people, contracts, regulation and execution across both ends of the route.

Capability mix aligns with Market access · Capability mix aligns with Capital & transactions
OPEN TWO-MARKET VIEW →
CORRIDOR 03

Brazil ↔ United States

A commercially active WONE route connecting market access, investment, finance, people, contracts, trade and professional execution across both ends.

Capability mix aligns with Market access · Capability mix aligns with Capital & transactions
OPEN TWO-MARKET VIEW →
CORRIDOR 04

China ↔ Africa

China ↔ Africa brings together market access, commercial relationships, tax, finance, people, contracts, regulation and execution across both ends of the route.

Capability mix aligns with Market access · Capability mix aligns with Capital & transactions
OPEN TWO-MARKET VIEW →
CORRIDOR 05

China ↔ GCC

China ↔ GCC brings together market access, commercial relationships, tax, finance, people, contracts, regulation and execution across both ends of the route.

Capability mix aligns with Market access · Capability mix aligns with Capital & transactions
OPEN TWO-MARKET VIEW →
CORRIDOR 06

China ↔ Southeast Asia

China ↔ Southeast Asia brings together market access, commercial relationships, tax, finance, people, contracts, regulation and execution across both ends of the route.

Capability mix aligns with Market access · Capability mix aligns with Capital & transactions
OPEN TWO-MARKET VIEW →
KNOW BEFORE YOU MOVE

Useful intelligence around the issues raised by this business situation.

Evidence is useful when it helps a business refine a decision, not when it ends as another article list.

Insight

Austria: Trade & customs signals for manufacturing & industrial businesses

Prototype WONE Intelligence on trade & customs in Austria, connected to Corporate & Entity Services and the decisions international businesses may need to make.

Capability match
Corridor Brief

Bahrain: Risk & compliance signals for life sciences & healthcare businesses

Prototype WONE Intelligence on risk & compliance in Bahrain, connected to Corporate & Entity Services and the decisions international businesses may need to make.

Capability match
Market Brief

Brazil: Investment signals for consumer & retail businesses

Prototype WONE Intelligence on investment in Brazil, connected to Banking & Capital Access and the decisions international businesses may need to make.

Capability match
Market Brief

China: Market entry signals for energy & infrastructure businesses

Prototype WONE Intelligence on market entry in China, connected to Commercial Intelligence & Market Research and the decisions international businesses may need to make.

Capability match
Regulatory Signal

Ecuador: Transactions signals for consumer & retail businesses

Prototype WONE Intelligence on transactions in Ecuador, connected to Government & Regulatory Affairs and the decisions international businesses may need to make.

Capability match
Insight

Egypt: Disputes signals for technology & digital businesses

Prototype WONE Intelligence on disputes in Egypt, connected to Tax & International Structuring and the decisions international businesses may need to make.

Capability match
KEEP THE BUSINESS SITUATION IN VIEW

Move from understanding the issue to deciding what to do next.

You can refine this Business Moment by market in ASK WONE or carry it directly into Bring a Requirement.

BRING THIS REQUIREMENT
OPERATING ACROSS BORDERS?

Start with what your business is trying to do.

Ask WONE a question, compare your options, or bring a live requirement when you are ready to move.